Review replies
Is there a contract? Can I cancel?
No long-term contract. Paid review plans and the Managed website plan are month-to-month, and you can cancel anytime. Own it is a one-time website purchase, not a subscription.
Do you need my Google password?
No. You add RingKeel as a manager on your Google Business Profile. You keep ownership and can remove our access anytime. We can only post after access is set up and your service is active.
When do the 30 free days start, and what happens after?
Your free proof starts when the RingKeel team turns on review replies, not when you share access. At day 30, service pauses until you choose to pay. No card is needed, nothing is charged automatically, and signing up does not start a subscription.
Who writes the replies?
Replies are drafted with AI-assisted tools and checked by the RingKeel team before they post, in the voice you approve at setup. Prefer to approve replies to negative reviews first? Just say so.
Do you text or email my customers for reviews?
Not automatically. We set up your Google review link and post-job wording for you to approve once. You share it with customers after each job.
Can you guarantee more reviews or a higher ranking?
No. We make asking easier and handle the replies, but customers decide whether to leave a review. We never buy, write or invent reviews, and we don't promise rankings.
What if I get more reviews than my plan covers?
Starter covers up to 30 new reviews a month, Growth up to 75, and Pro up to 200 across up to 3 locations. Compare plans on the pricing page before you choose.
Websites
What's the difference between the two website options?
Build it yourself: type your business name, get a first draft shaped for your kind of business, and change anything by telling Keel AI what you want. It's free to build and preview. Have us build it: the RingKeel team designs, writes and launches a custom site for you from a fixed written quote.
Is the website builder only for trades?
No. Google review replies are aimed at home-service trades such as HVAC, plumbing, electrical, pest control and locksmiths. The website builder is open to any business, organization or project anywhere in the world: shops, cafés, churches, nonprofits, portfolios, blogs, events and more.
Can I publish a site from the builder today?
You can build, edit and save a site for free today. Paid publishing (Own it and Managed) is coming soon. Want it live now? The RingKeel team can build and launch it for you.
What's the difference between Own it and Managed?
Own it is $99 once. You get the site with full rights, and RingKeel does not manage it afterward. Managed is $50 to publish plus $70/month and includes hosting, edits and updates, support and security. Both start in the free builder. Paid publishing is coming soon.
Can I get a small change without a monthly plan?
Yes. Pay-once changes by the RingKeel team are $29 for up to 3 small edits on 1 page, or $79 for 1 new section or page, or up to 10 small edits. Larger work is quoted first, and nothing extra is charged without your OK.
What is Keel AI?
Keel AI is the editor in the website builder. You tell it what to change on your draft in ordinary words, like “make the header navy” or “add a section about our hours”. Simple edits such as colors, layout, photos and prices are instant. Keel AI messages are capped per site so the builder can stay free.
Who owns the website?
You do. Your domain, words and photos are yours. With the builder's Own it plan you get full rights to your site for a one-time payment.
How does pricing work when the RingKeel team builds it?
You get a fixed written quote with scope, price and delivery date before any work starts. The price you approve is the price you pay. A deposit starts the work and the balance is invoiced per the quote.
Receptionist
What does the AI receptionist do?
It's a chat assistant on your website that answers common questions from your own information and collects customer requests, including after hours, so you can follow up. It's a separate service and isn't included in review reply plans.
Does it answer phone calls?
No. It works in the chat on your website. It doesn't take phone calls.
Getting started
Do I need to get on calls or meetings?
No. Everything runs online through email and your private project page. If you'd like a live walkthrough, request one anytime.
How do I pay?
Through secure Stripe checkout, or a payment link on your private project page for custom quotes. Prices are in US dollars, including for clients outside the US.
Do you work outside the US?
Yes. We work remotely with clients anywhere. The website builder works worldwide, and review replies work for any business with a Google Business Profile.
Ready when you are.
Start 30 days of review replies free, or build a website free with Keel AI.